Under Armour | UAE & KSA | (1)

OUR STORY From product launches and ground-breaking campaigns to key partnerships and big bets that propelled the Brand forward, these are the moments that made us who we are. 1996 PROTOTYPE #0037 - “THE SHORTY” The shirt that started it all. It was soft. It was skin-tight. It was stretchy. And, most importantly, it wicked sweat faster than anything else out there, keeping athletes cool, dry and light. 1997 HEATGEAR® FOR WHEN IT'S HOT & COLDGEAR® FOR WHEN IT'S COLD After delivering on the keep-you-cool promise of HeatGear® with the first T-shirt, Under Armour introduced its now-famous ColdGear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then AllSeasonGear®, which keeps athletes comfortable between the extremes. 1998 THE MOVE TO BALTIMORE Under Armour moved operations from a rowhouse in the Georgetown neighborhood of Washington, DC, which belonged to Kevin’s grandmother, to an all-new headquarters and warehouse in Baltimore, MD, the city it has called home ever since. 1999 THE BIG BREAK Under Armour signed on to supply product for the Oliver Stone film Any Given Sunday starring Al Pacino and Jamie Foxx. In key scenes of the film, the football team wore Under Armour apparel and accessories and athletes everywhere took notice. 2000 ESPN THE MAGAZINE Eager to capitalize off of the heat from Any Given Sunday, the Under Armour team volunteered to forgo their paychecks so the Brand could buy its first print ad, a half-page in ESPN the Magazine. The move paid off, generating awareness for the Brand and a $750,000 increase in sales. 2001 MAJOR LEAGUES Under Armour became the official supplier of the National Hockey League, and inked licensing deals with Major League Baseball and USA Baseball, along with key retail partners. 2002 THE ARMOUR UNDERNEATH Under Armour launched its first line of performance underwear. Made to stretch, recover, stay put, wick sweat, and breathe, it promised athletes they’d never want to wear regular underwear again. 2003 Under Armour’s first national television ad, the now-legendary Protect this House® commercial, featured former University of Maryland football standout Eric "Big E" Ogbogu. The ad established Under Armour as the authentic voice for the next generation, and introduced the concept of “WILL,” a theme that remains an undeniable part of the Brand’s DNA. 2004 GOING BACK TO OUR ROOTS Eight years after its launch, Under Armour became the official outfitter of University of Maryland athletics, where the idea for the Brand was born. 2005 GOING PUBLIC On November 18, 2005, Under Armour went public, trading at NASDAQ under “UARM” and became the first U.S.-based initial public offering in five years to double on its first day of trading. 2006 Under Armour made the leap into footwear with the introduction of its first line of football cleats. The Brand captured a 23 percent share of the market in its first year and became the official footwear supplier to the NFL. 2007 BRAND HOUSE Under Armour’s first Brand House retail store opened in Annapolis, Maryland. 2008 THE NEW PROTOTYPE Under Armour revealed its highly anticipated line of performance trainers through its first Super Bowl commercial, marking its foothold in the athletic footwear market. 2009 ATHLETES RUN The Brand made its first strides into the running category with the launch of its performance footwear line. 2010 BILLION DOLLAR BRAND By nearly quadrupling its revenues in a five-year period, Under Armour surpassed $1 billion in annual revenue just 15 years after the company’s founding in grandma’s basement. Kevin Plank marked the occasion by signing the box that made the milestone. 2011 CHARGED COTTON® After years of waging war on cotton, Under Armour further cemented its reputation for relentless innovation by developing Charged Cotton®, a fabric that dries faster than regular cotton, but feels just as soft and comfortable. 2012 ARMOUR BRA® The sports bra, reinvented. Under Armour talked with everyday athletes and tested hundreds of prototypes to develop the perfect performance fit for its revolutionary Armour Bra™. Designed by women for women, UA took the innovative approach of uniquely constructing each specific cup size to deliver unmatched, made-for-you comfort and support. Finally, a bra built to fit athletes perfectly. 2013 COLDGEAR® INFRARED As part of the Brand’s relentless pursuit of innovation, Under Armour introduced its best insulation system yet with ColdGear® Infrared. A soft, thermo-conductive lining absorbs and retains body heat, so athletes stay warmer longer…with no extra weight or bulk. 2014 SPEED FORM APOLLO Under Armour is a footwear brand and the introduction of the Speedform Apollo confirmed it. It was the first running shoe ever made in an apparel factory and was designed for speed with zero distractions. As the tagline said, “This is what fast feels like.” 2015 CONNECTED FITNESS Through the acquisitions of fitness app companies MapMyRun, Endomondo, and MyFitnessPal, Under Armour built the world’s largest digital fitness and wellness community. The Brand that changed how athletes dress now changes how they live. 2016 CONNECTED FOOTWEAR Under Armour introduced its first smart shoe, the UA SpeedForm® Gemini 2 Record Equipped. It’s built-in Record Sensor™ technology tracks and stores data including time and date, duration, distance, and splits while providing an untethered running experience that allows athletes to run device-free. 2017 Inspired by Tom Brady’s training routine, Under Armour created an advanced sleep system that uses the body’s energy to power recovery. The key is the soft bioceramic print on the inside of the fabric that absorbs natural heat and reflects Far Infrared energy back into the skin to help the body restore muscle, recover faster, and promote better sleep. Rest. Win. Repeat. 2018 This new pinnacle cushioning system for Under Armour footwear is not only soft enough to absorb impact, but it also returns energy and pushes you back up so it feels like zero gravity. Under Armour, 1. Gravity, 0. nder Armour is the ultimate online store to shop for a premium range of sports apparel, shoes & accessories in the UAE. If you are in search of athletic wear or want to tune up your workout outfit then you with its online store’ fashion-forward selection. The best part is that within a few more clicks you can get the active Under Armour Discount Code to save extra cash on your online purchases. At the Under Armour web store, you can find an extensive variety of sports clothing, shoes, and accessories for men, women and kids of all ages. From the massive selection of designs, extra absorbing power, and colours, you can fulfil your sportswear needs to keep the body dry and cool in all types of weather conditions. Plus, you can apply the Under Armour Promo Code to get instant discounts on its products. Under Armour offers a huge range of premium quality products for all kinds of sports so that athletes and sportsmen can perform at their best. All of the products offered by it are a class apart and you can find a diverse collection of high-performing clothing, shoes, and accessories in one place. Next to it, you can also avail massive discounts by using the verified Under Armour Copoun Code. Show Less